Insights
Schweizer KMU-Marketing
Marketing, lokale Sichtbarkeit und KI für Schweizer KMU — praxisnahe Anleitungen ohne Buzzwords.
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Distributor meetings that set things in motion: insights before content
Most partner meetings are broadcast events. The ones that work start with a survey, get partners learning with each other and end…
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B2B2B marketing: when your product passes through two hands – lessons from the dental industry
Manufacturer, distributor, end customer: why HQ marketing stops at the distributor’s door – and what Swiss SMEs can learn from the dental…
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Digital Marketing for Natural Stone Businesses: From the Sample Yard to the Inquiry
The sample yard sells – but the shortlist is made online. How stone businesses win inquiries from landscapers, architects and private builders.
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Weeks to Choose a Sofa, Sold in One Visit? Marketing for Furniture Stores
People spend weeks choosing a sofa – yet furniture stores market for a single visit. How to serve the buying journey from…
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The kitchen-party strategy: why your ‘post’ button is lying to you
Social media growth comes less from your own posts than from smart replies where the conversation already is. For SMBs short on…
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What does fractional marketing leadership cost? The honest comparison
Fractional marketing leadership isn’t ‘cheap’ — it’s leverage. The honest employment-vs-mandate comparison, and how to budget for it.
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How AI takes the load off an SMB back office — the leverage isn’t speed
AI reads receipts perfectly — but doesn’t know what they mean. The real leverage in an SMB back office is expert judgment…
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Pain points, not keywords: the future of local SEO
Search engines and AI already know what your service is. Visibility now goes to whoever names the customer’s real pain point. Here’s…
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Fake reviews are a liability now — here’s how to do it right
Invented testimonials are a legal risk now — and they convert worse. Why honest reviews (and a lower rating) win for SMBs.
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Make the website beautiful first, then chase traffic — the right order for SMBs
Traffic first, then optimize? For an SMB the reverse is often right: build it well while changes are still cheap.