New: Book your Marketing Strategy Workshop

    My wife comes from the Glarnerland. We spend a lot of time here — we have an apartment in Linthal, and Glarus has been part of my everyday life for years, not a day-trip destination.

    What I've learned about the local economy: Glarus is underestimated. There's strong manufacturing here, good healthcare, and a tourism sector that communicates far less than it could deliver.

    Tourism is what occupies me the most. The region has enormously much to offer in summer and winter — and yet it remains under the radar compared to other Swiss regions. That's not fate, that's a marketing task.

    What I do for companies in Glarus: I help them become more visible — in Switzerland and beyond — without giving up their local identity.

    Clarity in half a day — with the Marketing Strategy Workshop.

    Positioning, target audiences, action plan — in just 4 hours. For SMEs that are done guessing.

    On-site. Not remote.

    Feldstrasse 12, 8853 Lachen — I'm at your door in 15 minutes.

    Personal Connection

    My wife comes from the Glarnerland — I know the region from the inside.

    Personally On-site

    I come to your meetings — in Glarus, not via video call.

    Authentic Content

    Photo and video production in your environment — local and real.

    Glarus & March

    Glarus, Linthal, Lachen — I cover both regions.

    What does a fractional CMO do — and when does it make sense for an SME?

    A fractional CMO takes over the strategic marketing leadership of your company — without you having to fill a full-time position. They bring experience from multiple industries and deliver results from day one.

    This is especially valuable for SMEs with 5 to 50 employees: large enough for professional marketing, but too lean for a dedicated marketing executive. A fractional CMO bridges exactly that gap.

    The advantage: you only pay for the time you actually need — and in return, you get strategy, implementation support, and measurable results. No agency overhead, no lengthy onboarding.

    I temporarily take on marketing responsibility for your company in Glarus.

    Positioning, demand system, content strategy — I build what is missing. With personal commitment.

    And hand everything over documented to your team.

    Typical results after 90 days:

    Clear positioning for your Glarus business

    Predictable customer acquisition without dependency on the owner

    Documented processes for independent continuation

    Frequently Asked Questions

    Marketing Strategy Workshop

    Half a day that makes your marketing measurable — specifically for SMEs der Region Glarus.