My wife comes from the Glarnerland. We spend a lot of time here — we have an apartment in Linthal, and Glarus has been part of my everyday life for years, not a day-trip destination.
What I've learned about the local economy: Glarus is underestimated. There's strong manufacturing here, good healthcare, and a tourism sector that communicates far less than it could deliver.
Tourism is what occupies me the most. The region has enormously much to offer in summer and winter — and yet it remains under the radar compared to other Swiss regions. That's not fate, that's a marketing task.
What I do for companies in Glarus: I help them become more visible — in Switzerland and beyond — without giving up their local identity.
Clarity in half a day — with the Marketing Strategy Workshop.
Positioning, target audiences, action plan — in just 4 hours. For SMEs that are done guessing.
On-site. Not remote.
Feldstrasse 12, 8853 Lachen — I'm at your door in 15 minutes.
Personal Connection
My wife comes from the Glarnerland — I know the region from the inside.
Personally On-site
I come to your meetings — in Glarus, not via video call.
Authentic Content
Photo and video production in your environment — local and real.
Glarus & March
Glarus, Linthal, Lachen — I cover both regions.
What does a fractional CMO do — and when does it make sense for an SME?
A fractional CMO takes over the strategic marketing leadership of your company — without you having to fill a full-time position. They bring experience from multiple industries and deliver results from day one.
This is especially valuable for SMEs with 5 to 50 employees: large enough for professional marketing, but too lean for a dedicated marketing executive. A fractional CMO bridges exactly that gap.
The advantage: you only pay for the time you actually need — and in return, you get strategy, implementation support, and measurable results. No agency overhead, no lengthy onboarding.
I temporarily take on marketing responsibility for your company in Glarus.
Positioning, demand system, content strategy — I build what is missing. With personal commitment.
And hand everything over documented to your team.
Typical results after 90 days:
Clear positioning for your Glarus business
Predictable customer acquisition without dependency on the owner
Documented processes for independent continuation

Ready for a structured marketing plan?
In the Marketing Strategy Workshop, we develop your complete strategy in half a day — with an action plan and priorities.
Frequently Asked Questions
More locations in the region
Lachen is my home — but I work across the entire March. In person, not remote.
Marketing Consultant Linthal
We have an apartment in Linthal — it's our second home. I know the place, the people, and what happens here in summer and winter. For local businesses, I'm not an outsider.
Marketing Consultant Lachen
I'm on-site. I know the March region. And I work as a temporary CMO for companies that don't have their own marketing department — and don't need one.
Marketing Consultant Pfäffikon SZ
I know Pfäffikon well — not just as a pass-through, but because I've worked with companies here and regularly spend time with my family in the area. I help local businesses finally get their growth in order.
Marketing Strategy Workshop
Half a day that makes your marketing measurable — specifically for SMEs der Region Glarus.
Are you an SME in Glarus?
Free initial consultation — 30 minutes, no pitch, no pressure.
I also serve companies in Linthal, Lachen, Pfäffikon SZ, and the March region.
