Marketing Consultant in Lachen — for SMEs that want to grow.
I'm on-site. I know the March region. And I work as a temporary CMO for companies that don't have their own marketing department — and don't need one.
I'm originally from the Netherlands — and I made a deliberate choice years ago to stay in Lachen. Because of the location between mountains and lake, because of the kids growing up here, and because of the region itself. I've lived here since 2018, know many local businesses personally, and am part of the community.
What's often not seen from the outside: how strong the local economy in the March really is. Not just the restaurants and cultural offerings — that's immediately obvious. But the craftsmanship, construction, real estate, pharmaceutical companies, and innovations coming from this region. That's a different league.
What I also see: Many of these companies underestimate how far their reach could extend. Twenty, thirty kilometers — that doesn't have to be the limit. Nationwide. Europe-wide. The foundation is often already there. What's missing is the system behind it.
That's my work.
Clarity in half a day — with the Marketing Strategy Workshop.
Positioning, target audiences, action plan — in just 4 hours. For SMEs that are done guessing.
On-site. Not remote.
Feldstrasse 12, 8853 Lachen — I'm at your door in 15 minutes.
In Person, Not on Zoom
I sit in your meetings. Some mornings at Steiner or Knobel for the first emails of the day — then out to the businesses.
Part of Your Team
I regularly attend your team meetings — in person, not via Zoom.
On-site Shoots
I personally accompany photos and videos — authentic material is only created live, not in a studio.
March Region
Lachen, Altendorf, Pfäffikon, Wollerau — all within my area.
What does a fractional CMO do — and when does it make sense for an SME?
A fractional CMO takes over the strategic marketing leadership of your company — without you having to fill a full-time position. They bring experience from multiple industries and deliver results from day one.
This is especially valuable for SMEs with 5 to 50 employees: large enough for professional marketing, but too lean for a dedicated marketing executive. A fractional CMO bridges exactly that gap.
The advantage: you only pay for the time you actually need — and in return, you get strategy, implementation support, and measurable results. No agency overhead, no lengthy onboarding.
I bring something most local companies don't have internally: two decades of experience at the enterprise level — with international family offices, with venture capital firms that needed short-term support for portfolio companies. D2C, beauty, health, manufacturing.
What that means for a company in Lachen: you get senior-level experience without hiring a permanent executive. I sit in your meetings. I talk to your customers. I build the structure you need — and hand it over to your team once it's running.
No monthly reports. No endless presentations. Real execution.
Typical results after 90 days:
A clear positioning that your team can articulate
An acquisition system that doesn't depend on your personal energy
A documented sales process that others can take over
Ready for a structured marketing plan?
In the Marketing Strategy Workshop, we develop your complete strategy in half a day — with an action plan and priorities.
What a first conversation looks like
When you call me, we start with a simple introduction. I want to understand how your organization works — who does what, what challenges you're facing, and how you currently handle marketing and sales.
One question that's almost always decisive: How dependent are you on agencies — and does someone on your team have the ability to critically evaluate what those agencies do and recommend? This is where most companies lose the most time and money.
This isn't a sales pitch. It's an honest assessment. Afterwards, we both know whether working together makes sense — or not.
Frequently Asked Questions
More locations in the region
Lachen is my home — but I work across the entire March. In person, not remote.
Marketing Consultant Pfäffikon SZ
I know Pfäffikon well — not just as a pass-through, but because I've worked with companies here and regularly spend time with my family in the area. I help local businesses finally get their growth in order.
Marketing Consultant Altendorf
Altendorf sits between Lachen and Pfäffikon — and has its own character that's often underestimated. I've worked with companies here and know the place well.
Marketing Consultant Wangen
I know Wangen and Siebnen well — I regularly cycle through here and appreciate the region. I want to know the local businesses here as well as I know the roads.
Marketing Consultant Siebnen
Siebnen is a central commercial location in the March district. I work as a temporary CMO for companies wanting structure in their marketing.
Marketing Consultant Galgenen
Galgenen sits right on Lake Zurich — and is more than just a residential area. I know the place well, spend time here with my family, and know which businesses operate here.
Marketing Consultant Schübelbach
I know Schübelbach very well from the landscape — I'm regularly here on my bike. What I now want to build: the connection to the local businesses.
Marketing Strategy Workshop
Half a day that makes your marketing measurable — specifically for SMEs der Region Lachen SZ.
Are you an SME in Lachen or the March region?
Free initial consultation — 30 minutes, no pitch, no pressure.
I also serve companies in Pfäffikon SZ, Altendorf, Wollerau, Reichenburg, and throughout the Lake Zurich corridor.