New: Book your Marketing Strategy Workshop

    Pfäffikon is the commercial center of the March district. If you're not visible here, you're overlooked — by customers from across the region who commute through every day.

    What many companies here share: a solid foundation, good services, a loyal customer base. But a system that actively brings new customers — that's missing. The owner is simultaneously the salesperson, and marketing happens on the side, if at all.

    Over the past years, I've worked with manufacturing and service companies in Pfäffikon. I know the region well — both the companies that shine outward and those that are quiet and strong, yet hardly anyone knows them.

    What concerns me about the March as a whole: many of these businesses could work far beyond Pfäffikon — nationwide, Europe-wide. The foundation is there. What's missing is the system behind it.

    Clarity in half a day — with the Marketing Strategy Workshop.

    Positioning, target audiences, action plan — in just 4 hours. For SMEs that are done guessing.

    On-site. Not remote.

    Feldstrasse 12, 8853 Lachen — I'm at your door in 15 minutes.

    Right Next Door

    Lachen to Pfäffikon in minutes — I'm there immediately for quick coordination.

    In Your Meetings

    I come to Pfäffikon in person — regularly, not just for the kickoff.

    Local Content

    I accompany photo and video production on-site — no generic stock content.

    Lake Zurich Region

    Pfäffikon, Freienbach, Wollerau, Lachen — all within my radius.

    What does a fractional CMO do — and when does it make sense for an SME?

    A fractional CMO takes over the strategic marketing leadership of your company — without you having to fill a full-time position. They bring experience from multiple industries and deliver results from day one.

    This is especially valuable for SMEs with 5 to 50 employees: large enough for professional marketing, but too lean for a dedicated marketing executive. A fractional CMO bridges exactly that gap.

    The advantage: you only pay for the time you actually need — and in return, you get strategy, implementation support, and measurable results. No agency overhead, no lengthy onboarding.

    As a Fractional Executive, I temporarily take on the role of CMO or sales director.

    I analyze what's blocking growth — in two weeks, not six months. I build a demand system that works without your constant intervention. I develop a positioning that stands out from local competitors. And I hand everything over documented to your team.

    I don't work for agencies. I sit on your side.

    Typical results after 90 days:

    A positioning that clearly differentiates your Pfäffikon business from competitors

    A demand system that predictably brings new customers — without your constant intervention

    Documented processes that your team continues independently after my departure

    The SME Reality in Pfäffikon

    Most SMEs in Pfäffikon have three to twenty employees. Marketing budget is available — but no person who takes on marketing as their main task.

    That's exactly what I'm here for: not permanently, but until the structures are in place and your team can run them independently.

    What a first conversation looks like

    When you call me, we start with a simple introduction. I want to understand how your organization works — and above all: How dependent are you on agencies today, and does someone on your team have the ability to critically question what those agencies do? This is where most companies lose the most time and money.

    This isn't a sales pitch. It's an honest assessment — afterwards we both know whether it makes sense.

    Frequently Asked Questions

    Marketing Strategy Workshop

    Half a day that makes your marketing measurable — specifically for SMEs der Region Pfäffikon SZ.