Linthal is our second home. My wife comes from the Glarnerland, and we spend as much time here as possible — in summer in the mountains, in winter with a view of Braunwald.
What I see: Linthal and the surrounding region have exceptionally much to offer. The mountain scenery, the tranquility, the authenticity — in today's world, that's a genuine differentiator. But it's communicated too little. Too modestly, too locally, too unsystematically.
For businesses in Linthal — whether in tourism, gastronomy, or local commerce — this is an opportunity. Not copying Zurich. But finally properly communicating outward what's unique here.
That's my work.
Clarity in half a day — with the Marketing Strategy Workshop.
Positioning, target audiences, action plan — in just 4 hours. For SMEs that are done guessing.
On-site. Not remote.
Feldstrasse 12, 8853 Lachen — I'm at your door in 15 minutes.
Family Connection
We have an apartment in Linthal — I know the place personally.
Personally On-site
I come to Linthal — for meetings, workshops, and coordination.
Local Content
Authentic photo and video production — in your environment.
Glarnerland & March
Linthal, Glarus, Lachen — I am active in both regions.
What does a fractional CMO do — and when does it make sense for an SME?
A fractional CMO takes over the strategic marketing leadership of your company — without you having to fill a full-time position. They bring experience from multiple industries and deliver results from day one.
This is especially valuable for SMEs with 5 to 50 employees: large enough for professional marketing, but too lean for a dedicated marketing executive. A fractional CMO bridges exactly that gap.
The advantage: you only pay for the time you actually need — and in return, you get strategy, implementation support, and measurable results. No agency overhead, no lengthy onboarding.
I work as a temporary CMO — also in Linthal.
Positioning, customer acquisition, content — I build what is missing.
And hand everything over documented when the structures are in place.
Typical results after 90 days:
Clear positioning for your Linthal business
Predictable customer acquisition beyond word of mouth
Documented processes for independent continuation

Ready for a structured marketing plan?
In the Marketing Strategy Workshop, we develop your complete strategy in half a day — with an action plan and priorities.
Frequently Asked Questions
More locations in the region
Lachen is my home — but I work across the entire March. In person, not remote.
Marketing Consultant Glarus
I don't know Glarus as a tourist — my wife comes from the Glarnerland, we spend a lot of time here. I've worked with local businesses and know the region from the inside.
Marketing Consultant Lachen
I'm on-site. I know the March region. And I work as a temporary CMO for companies that don't have their own marketing department — and don't need one.
Marketing Consultant Pfäffikon SZ
I know Pfäffikon well — not just as a pass-through, but because I've worked with companies here and regularly spend time with my family in the area. I help local businesses finally get their growth in order.
Marketing Strategy Workshop
Half a day that makes your marketing measurable — specifically for SMEs der Region Linthal.
Are you an SME in Linthal or the Glarnerland?
Free initial consultation — 30 minutes, no pitch, no pressure.
I also serve companies in Glarus, Lachen, Pfäffikon SZ, and the March region.
