New: Book your Marketing Strategy Workshop

    Linthal is our second home. My wife comes from the Glarnerland, and we spend as much time here as possible — in summer in the mountains, in winter with a view of Braunwald.

    What I see: Linthal and the surrounding region have exceptionally much to offer. The mountain scenery, the tranquility, the authenticity — in today's world, that's a genuine differentiator. But it's communicated too little. Too modestly, too locally, too unsystematically.

    For businesses in Linthal — whether in tourism, gastronomy, or local commerce — this is an opportunity. Not copying Zurich. But finally properly communicating outward what's unique here.

    That's my work.

    Clarity in half a day — with the Marketing Strategy Workshop.

    Positioning, target audiences, action plan — in just 4 hours. For SMEs that are done guessing.

    On-site. Not remote.

    Feldstrasse 12, 8853 Lachen — I'm at your door in 15 minutes.

    Family Connection

    We have an apartment in Linthal — I know the place personally.

    Personally On-site

    I come to Linthal — for meetings, workshops, and coordination.

    Local Content

    Authentic photo and video production — in your environment.

    Glarnerland & March

    Linthal, Glarus, Lachen — I am active in both regions.

    What does a fractional CMO do — and when does it make sense for an SME?

    A fractional CMO takes over the strategic marketing leadership of your company — without you having to fill a full-time position. They bring experience from multiple industries and deliver results from day one.

    This is especially valuable for SMEs with 5 to 50 employees: large enough for professional marketing, but too lean for a dedicated marketing executive. A fractional CMO bridges exactly that gap.

    The advantage: you only pay for the time you actually need — and in return, you get strategy, implementation support, and measurable results. No agency overhead, no lengthy onboarding.

    I work as a temporary CMO — also in Linthal.

    Positioning, customer acquisition, content — I build what is missing.

    And hand everything over documented when the structures are in place.

    Typical results after 90 days:

    Clear positioning for your Linthal business

    Predictable customer acquisition beyond word of mouth

    Documented processes for independent continuation

    Frequently Asked Questions

    Marketing Strategy Workshop

    Half a day that makes your marketing measurable — specifically for SMEs der Region Linthal.