Marketing Consultant in Linthal — personal, local, committed.

We have an apartment in Linthal — it’s our second home. I know the place, the people, and what happens here in summer and winter. For local businesses, I’m not an outsider.

Linthal is our second home. My wife comes from the Glarnerland, and we spend as much time here as possible — in summer in the mountains, in winter with a view of Braunwald.

What I see: Linthal and the surrounding region have exceptionally much to offer. The mountain scenery, the tranquility, the authenticity — in today’s world, that’s a genuine differentiator. But it’s communicated too little. Too modestly, too locally, too unsystematically.

For businesses in Linthal — whether in tourism, gastronomy, or local commerce — this is an opportunity. Not copying Zurich. But finally properly communicating outward what’s unique here.

That’s my work.

Clarity on your next steps — in a free initial conversation.

Positioning, target audiences, priorities — sorted out together. For SMEs that are done guessing.

On-site. Not remote.

My office is in Lachen (Feldstrasse 12, 8853 Lachen) — and I’m regularly on-site with you in person.

What does a fractional CMO do — and when does it make sense for an SME?

A fractional CMO takes over the strategic marketing leadership of your company — without you having to fill a full-time position. They bring experience from multiple industries and deliver results from day one.

This is especially valuable for SMEs with 5 to 50 employees: large enough for professional marketing, but too lean for a dedicated marketing executive. A fractional CMO bridges exactly that gap.

The advantage: you only pay for the time you actually need — and in return, you get strategy, implementation support, and measurable results. No agency overhead, no lengthy onboarding.

I work as a temporary CMO — also in Linthal.

Positioning, customer acquisition, content — I build what is missing.

And hand everything over documented when the structures are in place.