Your business has stopped growing — even though the product is good.

In Switzerland, there's barely a mid-market in the classic sense. Companies are either large — with a marketing department, HR team, and communication strategy — or they're small.

Really small.

Most successful SMEs in the March region, in Pfäffikon, or in Altendorf have three to ten people in the office. The owner wears all hats at once. Marketing happens on the side — well-intentioned, but without a system.

That's not a weakness. That's the reality in which growing Swiss companies operate.

And sometimes something else happens: someone leaves — a marketing lead departs, a key person moves on — and suddenly marketing stops. No internal know-how, no plan, no handover.

I work in exactly this reality — whether as a Fractional Executive for long-term development or as an interim marketing director when things need to move fast. Temporary, clearly defined, with measurable results.