Marketing Consultant in Glarus — locally rooted, personally committed.
I don’t know Glarus as a tourist — my wife comes from the Glarnerland, we spend a lot of time here. I’ve worked with local businesses and know the region from the inside.
My wife comes from the Glarnerland. We spend a lot of time here — we have an apartment in Linthal, and Glarus has been part of my everyday life for years, not a day-trip destination.
What I’ve learned about the local economy: Glarus is underestimated. There’s strong manufacturing here, good healthcare, and a tourism sector that communicates far less than it could deliver.
Tourism is what occupies me the most. The region has enormously much to offer in summer and winter — and yet it remains under the radar compared to other Swiss regions. That’s not fate, that’s a marketing task.
What I do for companies in Glarus: I help them become more visible — in Switzerland and beyond — without giving up their local identity.
Clarity on your next steps — in a free initial conversation.
Positioning, target audiences, priorities — sorted out together. For SMEs that are done guessing.
On-site. Not remote.
My office is in Lachen (Feldstrasse 12, 8853 Lachen) — and I’m regularly on-site with you in person.
Personal Connection
My wife comes from the Glarnerland — I know the region from the inside.
Personally On-site
I come to your meetings — in Glarus, not via video call.
Authentic Content
Photo and video production in your environment — local and real.
Glarus & March
Glarus, Linthal, Lachen — I cover both regions.
What does a fractional CMO do — and when does it make sense for an SME?
A fractional CMO takes over the strategic marketing leadership of your company — without you having to fill a full-time position. They bring experience from multiple industries and deliver results from day one.
This is especially valuable for SMEs with 5 to 50 employees: large enough for professional marketing, but too lean for a dedicated marketing executive. A fractional CMO bridges exactly that gap.
The advantage: you only pay for the time you actually need — and in return, you get strategy, implementation support, and measurable results. No agency overhead, no lengthy onboarding.
I temporarily take on marketing responsibility for your company in Glarus.
Positioning, demand system, content strategy — I build what is missing. With personal commitment.
And hand everything over documented to your team.