Insights
Schweizer KMU-Marketing
Marketing, lokale Sichtbarkeit und KI für Schweizer KMU — praxisnahe Anleitungen ohne Buzzwords.
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How Swiss teams lose momentum — and how to win it back
Many Swiss SMBs work precisely — and still lose momentum. How to spot it, and how to get marketing and sales moving…
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Why your analytics dashboard is misleading you — and what SMBs should watch
Your dashboard doesn’t lie with wrong numbers — it lies by omission. What Swiss SMBs should really watch in GA4, their shop…
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What a fractional marketing lead actually does — and when it pays off for an SMB
A fractional marketing lead gives your SMB senior marketing leadership — without the cost of a full-time hire. What they do, and…
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AI Architect vs. Prompt Engineer: AI Strategy for Swiss SMEs
Have you already experimented with ChatGPT in your company? Perhaps you or your team have used AI to write social media posts,…
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The 5 Photos Every Local Business Must Have Online
When someone searches “hairdresser near me” on Google Maps, they see three results stacked under each other. Per result: business name, stars,…
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Local Visibility Switzerland: 5 Building Blocks Beyond Google
In the last three posts, we built the foundation: Google Business Profile as the base layer, systematically collecting reviews, and Apple Business…
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Apple Business & Bing Places Setup: 30-Min Tutorial for SMBs
Picture this: someone is sitting in a café, picks up their iPhone, and asks Siri “Where can I find a good hairdresser…
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More Google Reviews for Your Local Business — 7-Step Plan
Imagine someone in a town they don’t know well searching for a hairdresser. They open Google Maps and see two results: Who…
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Google Business Profile for SMBs – 7-Step Guide
Reading time: 6 minutes · For owners of small and medium-sized businesses in Switzerland When someone in Switzerland searches for a hairdresser,…