Tools · free · no form
Tools you can take away and pass around your team
Checklists and short guides on the questions that actually land on the desk of a Swiss SMB. No form, no email address, no newsletter. Download, read, pass on — and if something in here hits close to home, book twenty minutes.
I do not think much of putting useful things behind a form. If a checklist helps you, it should help you — even if we never end up speaking.
Marketing handover checklist
Which accounts, domains, ad accounts and profiles have to be documented before the person who does marketing on the side leaves. Including the three traps that catch almost every company once.
AI and customer data: the Swiss rules
What you should not put into ChatGPT and friends — under the revised Swiss data protection act, not the GDPR. Including who a fine would actually hit.
More tools are coming — next up: a question set for the conversation with your agency, and a checklist for apprentice recruitment marketing.
Let us talk for 20 minutes.
A short conversation first: I want to understand how you work, what you sell and to whom. Then I look inside your account and tell you what I see. No pitch, no sales pressure.
Rather look for yourself first? The free tools need no form.