References
Selected Mandates & Engagements
A selection of work as a fractional executive, consultant and speaker — across industries, markets and regulated environments.
Active Mandates
Fractional executive and interim roles currently in progress.
Cosyworld
Fractional Marketing & Growth Executive
International growth and channel expansion for a DTC home brand — a strong Amazon-first strategy, performance marketing and scalable cross-market operations.
De Zanet
Management Consulting — Marketing Strategy
Strengthening De Zanet's direct-to-consumer marketing across Switzerland — channel mix, brand positioning and a growth roadmap to scale DTC revenue nationwide.
Completed Mandates
Selected engagements with a defined scope, clear ownership, and a completed mandate.
Swiss Solar Group
Fractional Marketing Executive
Marketing and sales leadership for a Swiss solar provider in the highly competitive renewable-energy market. Focus on lead generation, sharper positioning and building a predictable, measurable sales process — from first enquiry to closed deal — while aligning marketing and field sales.
Faceland Clinics
Fractional Marketing Executive
International performance marketing, lead generation and marketing BI during rapid clinic expansion, plus CMO onboarding.
Fey1926 — Fey Design Boxspring Beds
Fractional Executive / Part-time CMO
International market entry for a premium, highly configurable DTC product — aligning product strategy, conversion funnel and marketing channels to enable profitable growth.
Lookthrough
Fractional Marketing Executive (iCMO)
Fractional marketing leadership for an AI-driven real-estate analytics platform — positioning, go-to-market structure and credibility building with enterprise and institutional stakeholders.
Speaking
Selected invited speaking engagements where I share practical perspectives from operational work — particularly in consumer, beauty, healthcare and regulated environments.
Swiss Oral Health Day 2025
Invited Speaker (German)
Presentation on lead generation, performance marketing (with an emphasis on social media and the associated opportunities and risks) and system design in regulated medical environments.
SSO Congress Lugano 2025
Invited Speaker (German)
Talk on digital patient acquisition and the opportunities and risks associated with social media for dental clinics.
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