Author: remco
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AI Architect vs. Prompt Engineer: AI Strategy for Swiss SMEs
Have you already experimented with ChatGPT in your company? Perhaps you or your team have used AI to write social media posts, draft Google Ads, or pre-formulate customer emails. And you were probably left facing…
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The 5 Photos Every Local Business Must Have Online
When someone searches “hairdresser near me” on Google Maps, they see three results stacked under each other. Per result: business name, stars, one photo. That single photo decides in half a second whether the customer…
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Local Visibility Switzerland: 5 Building Blocks Beyond Google
In the last three posts, we built the foundation: Google Business Profile as the base layer, systematically collecting reviews, and Apple Business plus Bing Places, so you also show up in Apple Maps, Siri, and…
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Apple Business & Bing Places Setup: 30-Min Tutorial for SMBs
Picture this: someone is sitting in a café, picks up their iPhone, and asks Siri “Where can I find a good hairdresser nearby?” — the answer doesn’t come from Google. It comes from Apple Maps.…
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More Google Reviews for Your Local Business — 7-Step Plan
Imagine someone in a town they don’t know well searching for a hairdresser. They open Google Maps and see two results: Who gets the booking? In most cases, Salon B. Not because it’s objectively better,…
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Google Business Profile for SMBs – 7-Step Guide
Reading time: 6 minutes · For owners of small and medium-sized businesses in Switzerland When someone in Switzerland searches for a hairdresser, a garage, a fiduciary or a restaurant today, they Google. And in 9…