Author: remco
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Distributor meetings that set things in motion: insights before content
Most partner meetings are broadcast events. The ones that work start with a survey, get partners learning with each other and end with one bet per market.
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B2B2B marketing: when your product passes through two hands – lessons from the dental industry
Manufacturer, distributor, end customer: why HQ marketing stops at the distributor’s door – and what Swiss SMEs can learn from the dental industry.
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Digital Marketing for Natural Stone Businesses: From the Sample Yard to the Inquiry
The sample yard sells – but the shortlist is made online. How stone businesses win inquiries from landscapers, architects and private builders.
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Weeks to Choose a Sofa, Sold in One Visit? Marketing for Furniture Stores
People spend weeks choosing a sofa – yet furniture stores market for a single visit. How to serve the buying journey from research to delivery.
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The kitchen-party strategy: why your ‘post’ button is lying to you
Social media growth comes less from your own posts than from smart replies where the conversation already is. For SMBs short on time.
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What does fractional marketing leadership cost? The honest comparison
Fractional marketing leadership isn’t ‘cheap’ — it’s leverage. The honest employment-vs-mandate comparison, and how to budget for it.
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How AI takes the load off an SMB back office — the leverage isn’t speed
AI reads receipts perfectly — but doesn’t know what they mean. The real leverage in an SMB back office is expert judgment at scale, not speed.
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Pain points, not keywords: the future of local SEO
Search engines and AI already know what your service is. Visibility now goes to whoever names the customer’s real pain point. Here’s how.
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Fake reviews are a liability now — here’s how to do it right
Invented testimonials are a legal risk now — and they convert worse. Why honest reviews (and a lower rating) win for SMBs.
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Make the website beautiful first, then chase traffic — the right order for SMBs
Traffic first, then optimize? For an SMB the reverse is often right: build it well while changes are still cheap.