Dental marketing for practices in Zurich

Visible in Zurich

Around 470 dentists work in the city of Zurich. To win new patients here, a practice needs a clearly named strength, a well-kept Google profile and campaigns for the treatments that carry it. We support Zurich practices from Lachen, remotely, and on site when it helps.

2× interim CMO DrSmileTrainer, Swiss Dental HygienistsSpeaker, SSO Congress 2025Swiss Oral Health Day 2025

Marketing March – marketing for dental practices and aesthetic clinics in Switzerland, led by Remco Livain (incl. DrSmile, Faceland, trainer for Swiss Dental Hygienists).

The market

Switzerland’s densest market

Many practices in a small area, and patients who search the generic term. Google then shows them results for Zurich.

452,421residents in the city of Zurich, end of 2025
467dentists in the city, 2022 (2013: 383)
6paid ads on the search “Zahnarztmarketing Zürich”, as of 27 Oct 2026

Sources: City of Zurich, population end of 2025 · Statistical Office of the Canton of Zurich, dentists (indicator 544) · Google search “Zahnarztmarketing Zürich”, google.ch, 27 Oct 2026.

What we solve

How a practice stands out in Zurich

With around one dentist per 970 residents, advertising alone rarely decides. The overall picture of profile, reviews and treatment does.

Assess your practice in 30 minutes →

Today

With us

The practice looks like all the others

One strength patients understand, in one sentence: for anxious patients, for families, for implants, in your neighbourhood.

Reviews have stalled

A routine after every appointment that asks happy patients for a review, and a reply to every review.

Google Ads cost a lot and bring little

Campaigns only for the treatments that carry your practice, measured through to the booking, with ad accounts in your name.

The hygiene schedule has gaps

Online booking and a recall that reminds automatically. Every filled gap is predictable revenue.

Our work in the industry

Experience from national campaigns and from practice

Patient acquisition at scale, and work with the teams who look after patients every day.

Interim CMO · twice

DrSmile

Patient acquisition from the ad to the start of treatment.

Trainer & coach · 2026

Swiss Dental Hygienists

Workshops on patient communication, emotions and risk reduction.

Speaker · Lugano 2025

SSO Congress

Digital patient acquisition, opportunities and risks of social media.

Speaker · Bern 2025

Swiss Oral Health Day

Lead generation and performance marketing in regulated environments.

Questions from practices

Questions from Zurich practices

How does a practice stand out in Zurich, where around 470 dentists work?

With a clearly named strength, a Google profile that backs it up and reviews that confirm it. Advertising then amplifies what is already there.

Which channels bring new patients in Zurich: Google profile, ads or referrals?

Usually all three, in this order: the Google profile with reviews first, then targeted ads for core treatments. We strengthen referrals through recall and communication after treatment.

Do I need an agency with an office in Zurich?

No. We are based in Lachen and work remotely, with visits to the practice when it helps. What matters is who runs your account and reports to you in plain language every month.

How quickly are first results realistic?

You often see a change in the Google profile and ads within a few weeks. For a reliable evaluation we plan on three months.

Who does ChatGPT name when patients ask for the best dentist in Zurich?

Practices with a clear specialism, checkable details and many reviews. How we tested this is in the magazine.

30 minutes for your Zurich practice

You find out where your practice loses appointments today, what your budget delivers and what we would change. Even if we do not work together afterwards.