Clients
What we work on
A selection of work as a fractional executive, consultant and speaker, across industries, markets and regulated environments.
Current engagements
Fractional and interim roles, currently in progress.
Dental · since 2026
Swiss Dental Hygienists
Trainer & Coach
Professional association · Switzerland
Workshops and coaching for dental hygienists on behalf of the professional association: patient communication during and after treatment, handling emotions and mitigating risk, with role-plays from everyday practice.
Home & Living · since 2025
Cosyworld
Fractional Marketing & Growth Executive
DTC · Europe / International
International growth and channel expansion for a DTC home brand: an Amazon-first strategy, performance marketing and scalable cross-market operations.
Natural stone & garden · 2026
De Zanet
Management consulting, marketing strategy
Natural stone · Garden · Renovation · Switzerland
Strengthening De Zanet's direct-to-consumer marketing across Switzerland: channel mix, brand positioning and a growth roadmap.
Completed engagements
Engagements with a defined scope, clear ownership and a completed brief.
Beauty & Health · 2025–2026
Faceland Clinics
Fractional Marketing Executive
International
International performance marketing, lead generation and marketing BI during rapid clinic expansion, plus CMO onboarding.
Home & Living · 2024–2026
Fey1926
Fractional Executive / part-time CMO
DTC · Germany / NL / DK
International market entry for a premium, highly configurable DTC product: product strategy, conversion funnel and marketing channels aligned for profitable growth.
Solar · Switzerland
Swiss Solar Group
Fractional Marketing Executive
Renewable energy
Marketing and sales leadership in a highly competitive market: lead generation, sharper positioning and a predictable sales process from first enquiry to closed deal.
SaaS · 2025
Lookthrough
Fractional Marketing Executive (iCMO)
Real estate analytics / ESG · Switzerland / International
Positioning, go-to-market structure and credibility with enterprise and institutional stakeholders for an AI-driven analytics platform.
Before that: 2× interim CMO at DrSmile and roles at Westwing, MIFLORA and C-Date. See the career →
Talks
On stage
Invited talks with practical perspectives from operational work, especially in healthcare and regulated environments.
Dental · Bern · 2025
Swiss Oral Health Day
Invited speaker (German)
Healthcare / Dental
Lead generation, performance marketing with a focus on social media and its opportunities and risks, and system design in regulated medical environments.
Dental · Lugano · 2025
SSO Congress
Invited speaker (German)
Healthcare / Dental
Digital patient acquisition and the opportunities and risks of social media for dental clinics.
Conversation
Let's talk directly
30 minutes by phone or video, free and without a pitch. Or send a short note about what you need.