SEO and websites for dental practices in Switzerland
Getting found
Patients search for a dentist in their town, read reviews and decide before they call. We make sure your practice shows up there and that your website brings appointments, not just good looks.
Marketing March – marketing for dental practices and aesthetic clinics in Switzerland, led by Remco Livain (incl. DrSmile, Faceland, trainer for Swiss Dental Hygienists).
What practices search for
People search for the outcome
Practices search for what they need rather than for “marketing”: SEO and websites are the most searched topics around practice marketing in Switzerland.
Source: Google Ads Keyword Planner, Switzerland, as of 27 Oct 2026. Close variants partly share one figure.
What we solve
Where practices lose patients online
Most gaps are small and quick to fix. Together they decide whether a practice gets found and chosen.
Assess your practice in 30 minutes →Today
With us
The Google profile is incomplete
Categories, opening hours, photos of team and practice, treatments and replies to reviews. The profile is often the first website patients see.
Reviews come by chance
A simple routine after the appointment that asks happy patients for a review, within the professional rules.
The website shows the team but not the treatments
One clear page per core treatment, written plainly, with online booking and factual information as the advertising rules allow.
AI assistants name other practices
Structured data, answers to real patient questions and consistent details on every platform, so ChatGPT and Google’s AI know your practice.
Our work in the industry
Patient acquisition we were accountable for
From the aligner platform with national campaigns to working with the teams at reception and in the chair.
Interim CMO · twice
DrSmile
Patient acquisition from the ad to the start of treatment.
Trainer & coach · 2026
Swiss Dental Hygienists
Workshops on patient communication, emotions and risk reduction.
Speaker · Lugano 2025
SSO Congress
Digital patient acquisition, opportunities and risks of social media.
Speaker · Bern 2025
Swiss Oral Health Day
Lead generation and performance marketing in regulated environments.
Read on
More for practices
Questions from practices
SEO and websites for your practice
What does SEO actually do for a dental practice?
More new patients from your own area, without paying for every click. The biggest lever is usually not the website but the Google Business Profile with reviews, plus one page per core treatment.
What does a website for a dental practice cost?
It depends on the scope. Where possible we work with your existing website. If it needs rebuilding, we do it with our partner Sparklingbrands and quote a fixed price up front. The packages are under Services.
How important is the Google Business Profile with reviews?
Very. For local searches Google shows the map with profiles first. Many patients decide there without opening the website: on photos, reviews and response time.
How does my practice get recommended by ChatGPT and Google’s AI answers?
AI answers name practices that state their specialism clearly, give checkable details and are confirmed by third parties, for example through reviews. How we tested this is in the magazine.
What am I allowed to show on the practice website?
Factual, truthful and unobtrusive information is allowed (Medical Professions Act, Art. 40). Before-and-after images, prices and titles have limits. We clarify borderline cases with you before publishing.
30 minutes for your practice
We look at your Google profile, website and reviews together and tell you where the biggest gap is. Even if we do not work together afterwards.