Dental marketing for practices in Bern

Visible in Bern

In Bern the market for practice marketing is still open: a search for “Zahnarztmarketing Bern” mainly shows practices and general web agencies. At the Swiss Oral Health Day in Bern I spoke in 2025 about patient acquisition in regulated environments. We support practices in Bern from Lachen, remotely, and on site when it helps.

2× interim CMO DrSmileTrainer, Swiss Dental HygienistsSpeaker, SSO Congress 2025Swiss Oral Health Day 2025

Marketing March – marketing for dental practices and aesthetic clinics in Switzerland, led by Remco Livain (incl. DrSmile, Faceland, trainer for Swiss Dental Hygienists).

The market

Bern: many practices, little advertising pressure

Becoming visible here now does not mean outbidding a dozen specialist agencies.

146,867residents in the city of Bern, end of 2025
377dentists with a cantonal practice licence, 2025
0paid ads on the search “Zahnarztmarketing Bern”, as of 27 Oct 2026

Sources: City of Bern, population end of 2025 · Bern in Zahlen, table 14.03.030 · Swiss Dental Hygienists, agenda · Google search “Zahnarztmarketing Bern”, google.ch, 27 Oct 2026.

What we solve

Where practices in Bern lose appointments

Most gaps are not in the advertising but between enquiry, appointment and treatment plan.

Assess your practice in 30 minutes →

Today

With us

New patients arrive by chance

Anyone searching for a dentist in their neighbourhood finds your practice: Google profile, reviews and, where it pays, campaigns for core treatments.

Staff are hard to find

A practice that communicates well also wins dental hygienists and staff more easily: team page, job ads, a look at everyday life.

Plans stay on the shelf

A guided path from consultation to accepted treatment plan, with documents and follow-up.

Uncertainty about advertising rules

We write factually and within the rules for health professions, and agree borderline cases with you in advance.

Our work in the industry

Experience, including on the Bern stage

The Swiss Oral Health Day takes place in Bern. The 2026 edition is on 13 November 2026.

Interim CMO · twice

DrSmile

Patient acquisition from the ad to the start of treatment.

Trainer & coach · 2026

Swiss Dental Hygienists

Workshops on patient communication, emotions and risk reduction.

Speaker · Lugano 2025

SSO Congress

Digital patient acquisition, opportunities and risks of social media.

Speaker · Bern 2025

Swiss Oral Health Day

Lead generation and performance marketing in regulated environments.

Questions from practices

Questions from practices in Bern

What does marketing do for a practice in Bern when there are already many good practices?

That is exactly when being found and understood decides. In Bern a well-kept Google profile with reviews and a clear strength often makes a clear difference on its own.

Are Google Ads worth it in Bern?

No ads currently run on searches for practice marketing in Bern. For patients’ treatment searches we test with a small budget and only scale what brings appointments.

Do I need an agency with an office in Bern?

No. We are based in Lachen and work remotely, with visits to the practice when it helps. What matters is who runs your account and reports to you in plain language.

How do I win dental hygienists and staff through marketing?

With a practice people understand from the outside: team page, honest job ads and a look at everyday life. From our workshops with Swiss Dental Hygienists we know what professionals look for.

Can dentists in the canton of Bern advertise prices?

Factual, truthful and unobtrusive information is allowed (Medical Professions Act, Art. 40), and supervision lies with the canton. We clarify what that means for prices with you before publishing.

30 minutes for your practice in Bern

You find out where your practice loses appointments today, what your budget delivers and what we would change. Even if we do not work together afterwards.