Construction & trades
Jobs, not luck
For businesses of two to twenty people in doors, windows, solar, timber construction, interior fit-out and natural stone: visible to building owners and architects, quotes that get followed up, and a network that brings in work.
What we see in the industry
Referrals first, then Google
Three things we keep seeing at Swiss Solar Group, De Zanet and small trade businesses. More in the magazine →
The network is the sales team
Architects, general contractors, planners and other trades bring most of the work. Stay on their mind and you need less advertising.
Owners still check online
Even when the referral comes from the architect, the building owner looks at references, photos and reviews first.
The quote decides
Many jobs aren’t lost on price but because nobody follows up after the quote.
What we solve
Where small businesses lose jobs
Rarely on the craft. Usually on time: the owner writes quotes in the evening, and nobody does the marketing.
Assess your situation in 30 minutes →Today
With us
Quotes go unanswered
A simple routine: quote, reminder, call. And quotes that come together faster with templates and AI.
References are invisible
Finished projects with photos on your website and Google profile, so owners and architects see what you can do.
A network without a system
Architects, planners and partner trades in the CRM, with a reason to follow up instead of chance contacts.
The wrong enquiries
Campaigns for the jobs and regions you actually want: renovations rather than small repairs, if that’s your business.
Our work in the industry
From construction, energy and real estate
Engagements around the building: from a solar installer and a natural-stone business to an analytics platform for real estate.
Solar · Switzerland
Swiss Solar Group
Marketing and sales leadership in a highly competitive solar market: lead generation, sharper positioning and a predictable sales process from enquiry to closed deal.
Natural stone · Renovation · 2026
De Zanet
Strengthening direct sales across Switzerland: channel mix, brand positioning and a growth roadmap.
Real-estate analytics · 2025
Lookthrough
Positioning and go-to-market towards property owners and institutional clients.
Quotes & network
From enquiry to signed job
We set up the route that suits your business, from the first call to the signed job and the next referral.
- Reference projects with photos on your website and Google profile
- An enquiry form that asks for dimensions, timing and budget
- Faster quotes with templates and your own AI tools
- Follow-up after every quote
- Architects and partner trades kept in the CRM
Working together
Fixed prices, clear packages
Two topics, book one or both. Fixed monthly prices, all prices excl. VAT, minimum term three months. For construction and trades, plus 2 % on jobs demonstrably won through our work. All services in detail →
Topic 1 · Workflows
Just build
Small AI tools that take work off your team. We build them with you until they run in daily work.
For example
- A quote from the door schedule or tender
- An invoice from the job report
- Scheduling crews and installations
Just build
CHF 2,000 / month
A new tool every month, built with your team, plus a 30-day check: is it being used?
Just build Plus
CHF 3,500 / month
Plus roll-out across the whole team and workflows that span several systems.
On request
from CHF 6,000 / month
For several teams or locations and larger process projects.
Topic 2 · Growth
Marketing and sales
Predictable new enquiries, one point of contact instead of an agency.
For example
- Spotting building projects early and reaching contractors and architects
- Winning renovation customers through Google
- References that build trust before anyone calls
Guidance
CHF 2,000 / month
Planning, client communication by email, CRM and sales pipeline. Without media buying.
Guidance + Media
CHF 3,500 / month
Plus campaigns on Google, Meta and ChatGPT including creative, regardless of budget.
Marketing leadership
from CHF 6,000 / month
A fractional CMO on retainer, with responsibility on your management team.
Each topic is its own package. You can start with one and add the other later.
Questions from trade businesses
Before you call
There are only three of us. Is it worth it?
Especially then. When the owner writes quotes in the evening and nobody does the marketing, that’s where most jobs are lost. That is exactly the part we take on.
Our work comes through architects and general contractors. Do we need advertising?
Often less than you think. What matters more is that your network doesn’t forget you and that your references convince online. Advertising pays off mainly for private customers.
How large does the ad budget need to be?
To start, we recommend at least CHF 1,000 a month, paid directly to the platforms.
Do you also help with quotes and processes?
Yes. We set up templates and small tools with Claude, for example for quotes or project planning, and show your team how to work with them.
30 minutes for your business
You find out where jobs slip away today, what your network and budget deliver and what we would change. Even if we don’t work together afterwards.